I really love more and more the articles posted here. The style suits my preference. I was expecting a lot of meaty details may be missed out. I can relate so much with these tweaks. As I’m planning to tweak the sales page/landing pages I’ve created for clients. This is what I told my client, when they said my service is expensive.

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It’s about the flow of the business you need to put on a website. Not just fancy shiny image, texts randomly put on it like magazine or any form of advertisement. Copyhackers slowly becoming my favourite now. Keep up the great work!

Another amazing article thanks! And the comments make this awesomer (if there is such a word) I’d probably change the button text to align it with the 2nd line of the headline so it’ll read “Sweat Less. Wear Whatever.” By the way I was wondering about showing the face of the modelbecause of that connection people get when they recognize a human face.

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But yet I read somewhere (don’t remember where though!) that if the target market is likely to not identify with the model i.e male customers, then it may be worth testing to not show the face at all. Not sure how that figures here though. I’m guessing you’d be changing the photo in the header. While it’s ok (it shows a desirable image of freedom, with the subject looking at the ‘order now’ button), it could definitely be better. The subject could be facing forward, looking at the “Sweat less, live more” button or having her hands subtly directing towards it. Right now the hands are pointing away from all of the copy, not very optimized.

Subject could be shown talking to someone (we see a portion of their back only, maybe, perhaps a smexy man). One hand gesturing towards the buttons and headline casually, hand closest to the camera lifted to play with hair or something (showing clean underarms). Or simply, a happy woman on a hot day doing something fun with no sweat stains. Since Sweatblock isn’t the only product that helps control sweat they could use their value prop in the headline to differentiate from the others like Dove, Zerosweat,or Certain Dri.

So in bullets I would -Test using the value prop as the headline(which I think is that it can last for 7 days) -Make sure the button copy reflects the headline since they work together -Remove the periods in the headline & button since they can signal a stop signal Ex. Headline – Just ONE dab of a towelette can stop your excessive sweating for up to 7 days Button – STOP MY EXCESSIVE SWEATING •. Here are some ” bean bag lob ” guesses/impressions of what’s in the new mystery C test Ad. Place the Doctor testimonial panel above the ‘5 picture suggested users’ panel. Embolden the last bottom panel with a pale green background.

Insert the small angle ‘sweat block logo’ side right offset from ’email capture window’. Pique the value and embellish the email window. Reward for supplying email by offering tips/awareness info/promos. (my thought here is the bottom panel perceptually bookends the entire ad visually and reaffirms conceptual decision moments.

In the order buttons, alter entreaties to: ” Order yours now “, ” get lasting relief”, “it works!”, “no sweat guarantee”. I think I may have gotten a little bit of tunnel vision on this one and just opted for a bit of a flyer 🙂 Viewing the ad in my email, the text was small and the videos wouldn’t play, so was relying mostly on the images and larger text. Looking at the panels with pictures, I started shuffling them around in my mind and trying to see what story sequence popped up most readily for me. So I thought the Doctor was like a guardian angel watching over the people below who had challenges in life. These people are somewhere on the journey of hope in addressing and solving there problems.